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Caroline is a brand and marketing professional with over a decade of experience in the private and social sectors. She is passionate about building brands in the constantly evolving digital landscape. Her longstanding love of the visual arts and storytelling led her to a career in marketing.

Prior to joining Ideal State, Caroline managed the Park City Mountain brand for Vail Resorts. In that role, Caroline led a team building campaigns that drove record-breaking business results. In 2020-21 she was on the front lines of building strategic messaging around the COVID-19 response. Prior to that she worked with the environmental nonprofit, OCEARCH, where she built a digital architecture for sharing the organization’s mission across several platforms.

Caroline currently serves on the Board of Directors for the nonprofit, Connect Summit County, which focuses on providing access to mental health services for all residents of Summit County, Utah, which she calls home. Outside of work, Caroline enjoys exploring the Wasatch Mountains with her partner, Willie, and their puppy, Rudy. She loves skiing, hiking, biking, taking care of her backyard garden, and cooking meals for family and friends.