Jeremy Nurse
Jeremy brings three decades of experience in digital transformation, guiding companies through technology evolutions that align with business objectives. His career began in 1995 at Forrester Research, where he analyzed how emerging tools could drive efficiency and growth, a perspective that has shaped his work across sectors.
In the late 1990s, Jeremy advanced digital connectivity at Ford Motor Company, developing an intranet and extranet strategy to integrate manufacturing, dealers, and customers—early steps developing the concept of user experience design and having a 360-degree view of the customer.
Throughout the 2000s and 2010s, he led ERP, CRM, and web implementations, offering strategic input on platform selection and integration while managing development teams. Key projects included web CMS upgrades for Nationwide Insurance and Children’s Medical Center, plus advisory support for the Veterans Administration’s $4.3 billion annual tech budget with the Enterprise Architecture group.
When he co-founded Ideal State he became laser-focused on how companies can best operate and maintain their digital workplace. He and his partner Sara pioneered human-centered approaches to choosing and rolling out software for employees.
In recent years, Jeremy has focused on AI-driven transformation of the digital workplace. He designed Ideal State’s core practice areas around helping clients adopt AI technology. Additionally, he advises CIOs on core matters of strategy, innovation, and governance.
He resides in Rome, Italy, and Santa Fe, New Mexico his wife, Sara, Ideal State’s co-founder, and their daughter, Abigail.