About

Our story

Ideal State is on a mission to boost workplace happiness and productivity through the power of advanced technology.

It all began back in 2014 in Washington, D.C. when co-founders Sara Teitelman and Jeremy Nurse started meeting regularly for an after-work glass of wine. The conversation often turned to the best tactics for helping complex organizations transform their operations and impact through smarter use of technology. Both were leading large-scale technology projects at the time—Sara as a director of knowledge management and Jeremy as an IT strategy consultant. 

Two years later, Jeremy and Sara sat down at their now-shared kitchen table with a specific goal in mind: to revolutionize the traditional IT consulting space by putting humans first. Soon after, Ideal State was launched and quickly became known as a leader in human-centered digital transformation. While the nature of Ideal State's work continues to grow and evolve, we remain true to our co-founders' vision that honors the humanity of every employee and the potential of every organization for transformative change.