Founded in


Hours of client work


Successful Projects


We are not an IT vendor.

We are a full-service consulting firm dedicated to helping organizations put technology to its best and highest use.

We make you stronger.

We build your internal capacity to sustain and extend the value and usability of your organization’s technology over time.

We are tech agnostic.

We help you select the tech best suited to your needs while constantly evolving our knowledge of the enterprise IT landscape.

End users are our guides.

We help you design and implement systems that people love. We achieve this high standard by engaging end users as co-designers and champions.

Digital Transformation

The process of aligning enterprise technology to user needs and business processes in ways that advance organizational culture and performance.


How We Work

Our values are the driving force behind everything we do



Listening to people is where transformational change begins



Working together makes us stronger and more impactful



Open and honest communication is the key to healthy partnerships



Sharing our knowledge helps others learn
and grow

Leadership Team

Sara Teitelman

Sara Teitelman

Co-Founder and CEO

Sara's journey as a digital transformation leader began in the early 2000s while working for large, research-focused international health organizations at the height of the HIV pandemic. Partnering with IT experts, she launched systems and strategies for improved data capture and analysis while working to improve knowledge flows across countries and institutions. Read more about Sara

Jeremy Nurse

Jeremy Nurse

Co-Founder and COO

Jeremy began his career in 1995 at Forrester Research before moving to Silicon Valley and working at the intersection of IT and business strategy. He went on to lead dozens of large-scale enterprise technology projects for diverse organizations, including Ford Motor Company, the Veterans Administration (VA), Blue Cross Blue Shield, Children’s Medical Center, and Nationwide Insurance. Read more about Jeremy

The Ideal State Toolbox


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