Southern Environmental Law Center
A Microsoft 365 optimization and a new SharePoint intranet across nine regional offices, followed by a Purview and AI agent pilot.
Read the Southern Environmental Law Center storyArts and cultural · National scope · Performing arts
360,000+ constituent contacts consolidated into a single CRM. 14+ legacy systems on the path to retirement.
The Alvin Ailey American Dance Foundation is a beacon of artistic excellence with a digital workplace that did not match the ambition of the work. Content lived across multiple systems. Internal communications were bottlenecked in email. Constituent data was scattered across Raiser’s Edge, a SQL database, and more than fifteen Excel spreadsheets. Staff across administrative, dance faculty, and musician roles were spending real time hunting for information they should have been able to find in seconds. The foundation needed a digital workplace shaped for the institution it is, not a generic deployment that left staff to figure out the rest.
We started with a discovery that took the artistic context of the work as seriously as the technology context. Forty-plus staff members across administrative, dance faculty, and musician roles came through workshops, focus groups, and interviews. The scattered content, the email-bottlenecked communications, and the inadequate collaboration tools surfaced as the three pain points to address first.
The digital workplace transformation that followed had three named pieces. Content migration onto SharePoint and OneDrive, so staff had anywhere, anytime access to the mission-critical files the work depends on. A new intranet, launched as the primary destination for announcements, employee self-service, and cross-organization communication. A Teams rollout that gave staff a single collaboration surface and reduced reliance on Dropbox, Google Docs, and the other shadow tools that had filled the gap.
In parallel, the CRM consolidation was the heaviest piece of the engagement. We migrated more than 360,000 constituent contacts into a unified Salesforce CRM, replacing Raiser’s Edge, the SQL database, and more than fifteen Excel spreadsheets. Seven fundraising, marketing, and engagement systems collapsed into one. Automated reporting and data analysis replaced manual Excel-based processes, which gave leadership the strategic decision-making capabilities they had been working without. Development and Marketing now share a 360-degree view of every constituent interaction.
The change management plan ran across the entire engagement. Communications, training, and user support designed for an arts organization whose staff range from administrators to dance faculty to musicians. The plan accounted for the fact that the people doing the artistic work do not have the same relationship to technology as the people doing the administrative work, and that both groups had to come along together for the transformation to land.
A two-year digital workplace roadmap is in place. It plans the elimination or consolidation of at least fourteen legacy systems and gives the foundation a sequence the leadership team can govern against.
Staff now collaborate on documents and communicate across departments through Microsoft Teams. SharePoint and OneDrive replaced the scattered content stores. The new intranet is the central hub for announcements, employee self-service, and cross-organization communication. The CRM consolidation brought more than 360,000 constituent contacts onto a single Salesforce platform and gave Development and Marketing a unified view of constituent engagement. Seven fundraising, marketing, and engagement systems became one, saving thousands of dollars in annual maintenance and licensing. Automated reporting replaced manual Excel work for leadership. The two-year roadmap plans the consolidation or elimination of at least fourteen more legacy systems.
Ideal State has been a fantastic partner from discovery through launch, acting as an extension of my team and providing top-notch project oversight.Chad Sutton, Director of IT, Alvin Ailey American Dance Foundation
The two-year digital workplace roadmap is the artifact that keeps the work moving. It is owned by Ailey’s IT leadership and provides the sequence for retiring or consolidating fourteen-plus legacy systems over time. The unified Salesforce CRM continues to absorb constituent data that used to live in spreadsheets, and Development and Marketing run their work on a shared view of every relationship. The intranet is the foundation’s daily home. The change management practice that brought administrative, dance faculty, and musician staff through the transition together is the soft infrastructure that supports the next phase. Each retirement on the roadmap is a compounding return on the work the foundation has already done.
The Ailey engagement reminded us that arts organizations need a change management practice tuned to the range of roles that make the institution what it is. Administrators, dance faculty, and musicians do not relate to technology the same way, and they should not. The work that landed at Ailey was the work that respected the differences and built the rollout to meet each group where they were. We now scope arts and cultural engagements with a deliberate plan for multiple staff archetypes, instead of assuming a single staff experience. It produces better adoption and a more durable transformation.
Ailey started with a discovery call about scattered content and ended with a unified CRM, a new intranet, and a two-year roadmap the foundation is governing against. A 30-minute conversation with one of our co-founders is a useful place to start. No deck. No consultant-speak. No pressure.
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